you are welcome!
Raise-up your creativity
for the mission
for your career
Creative software training for mission-driven organizations
Hi, I’m Joey!
I have taught creative software, techniques, and strategy to hundreds of professionals through my courses at NYU and Columbia and in partnership with companies and organizations.
My classes are grounded in a 20+ year journey through film, tv, children’s media, digital learning, and nonprofit marketing.
Come get training, support, feedback, and advice from someone who understands what nonprofit communicators are up against.
Making words and pictures since this years old.
Master industry standard and emerging tools.
Canva
Graphic design platform with drag-and-drop interface for creating social media posts, flyers, and presentations. Nonprofits get free access to all premium features of Canva Pro, plus team and collaboration tools, for one team of up to 50 users
Riverside
Professional-quality podcast and video recording platform that records locally for high-quality results. Includes AI-generated clips and editing tools. Riverside offers both free and paid plans. You can use Riverside's free plan indefinitely.
Arbor
AI-powered platform transforms long videos into compelling, shareable clips, images, and text formatted for each social platform. The Arbor platform turns your Feature Story into ready-to-post assets for social, email, and beyond. Contact for rates.
Descript
Text-based video editing software that makes editing as easy as editing a document. Descript offers a discounted plan for nonprofits, schools, and educational institutions. Includes transcription, screen recording, and AI-powered editing tools.
Adobe Express
All-in-one design app for creating social graphics, videos, and marketing materials. Nonprofits get access to a one-year subscription to Adobe Express Premium plan and all the plan's features for up to 50 people in your organization for free.
Adobe Firefly
AI-powered creative tool for generating images, text effects, and design assets. 250 generative credits a month for generative AI features like Generative Fill, Generate Image, and Generate Text Effect, included with Adobe Express for Nonprofits.
Join Our Upcoming Workshops
Come learn, get support and feedback, and produce a storytelling asset you can use this week!
Workshops include:
Live learning on Zoom
Project demonstration
Hands-on exercise
Step-by-step PDF workbook
Class Recording
Peer-to-peer learning
Free retakes within 3 months!
Thursday January 15, 2025; 1:00 to 2pm EST
[Canva] 5-Minute Impact Posts That Drive Engagement
Master Canva's quickest workflows to create scroll-stopping social content in under 5 minutes per post. Learn to build reusable template systems for impact statistics, volunteer spotlights, and program updates that maintain brand consistency while allowing rapid customization. We'll create a "Template Toolkit" including quote cards, before/after reveals, and donation milestone celebrations that you can duplicate and update weekly. Focus on mobile-first design principles and engagement-driving elements like contrasting colors and clear calls-to-action that convert followers into supporters.. Learn More
Thursday January 15, 2025; 1:00 to 2pm EST
[Riverside] 15-Minute Story Captures for Authentic Content
Learn rapid-fire interview techniques to capture compelling beneficiary stories in just 15 minutes using Riverside's mobile app. Perfect for busy social media managers, we'll practice getting usable soundbites and video clips during events, volunteer shifts, or program visits. Master the art of asking the right questions quickly, handling technical setup in real-world conditions, and immediately identifying the most shareable moments. Leave with a system for turning brief encounters into powerful testimonial content that builds trust with potential donors.. Learn More
Thursday January 15, 2025; 1:00 to 2pm EST
[Arbor] One Video, Infinite Content Assets
Upload one 10-minute program video or event footage and watch Arbor's AI instantly generate dozens of social-ready assets: short video clips, quote graphics, Instagram Stories, LinkedIn posts, and email newsletter content. Learn to maximize content ROI by turning every piece of footage into a month's worth of platform-specific posts. We'll explore content calendaring strategies, maintaining consistent messaging across auto-generated assets, and identifying which AI-suggested content pieces will perform best with your specific audience segments. Learn More
Thursday January 15, 2025; 1:00 to 2pm EST
[Descript] Raw to Ready: Video Content in 10 Minutes
Master Descript's fastest editing techniques to turn shaky phone footage into polished social videos without the learning curve of traditional editing software. Focus on speed-editing workflows: automatic transcription for captions, one-click removal of filler words, and template-based video formatting for different platforms. Learn to quickly extract multiple short-form videos from longer content, add compelling text overlays, and create accessible content with minimal effort—perfect for repurposing event footage into weeks of social content. Learn More
Thursday January 15, 2025; 1:00 to 2pm EST
[Adobe Express] Brand-Consistent Content in 3 Clicks
Build Adobe Express workflows that let you create professional-looking social content faster than scrolling through your phone. Set up custom brand templates for recurring content types: weekly program updates, donor thank-yous, volunteer recruitment, and event announcements. Master the "duplicate and customize" approach that ensures brand consistency while enabling rapid content creation. Perfect for maintaining a professional visual presence when you're managing posting across multiple platforms daily with limited design experience. Learn More
Thursday January 15, 2025; 1:00 to 2pm EST
[GenAI] Caption Magic and Visual Ideas in Minutes
Transform ChatGPT and Adobe Firefly into your creative content assistant that never sleeps. Learn specific prompts that generate engaging captions, hashtag strategies, and post variations for different platforms in seconds. Practice using AI to brainstorm visual concepts, write donor-focused copy that converts, and adapt single content ideas across Instagram, Facebook, LinkedIn, and TikTok. We'll create prompt templates you can reuse daily, turning writer's block into content abundance while maintaining your organization's authentic voice.. Learn More